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Ultimate Guide to Google Ads

Ultimate Guide to Google Ads PDF Author: Perry Marshall
Publisher: Ultimate
ISBN: 9781599186733
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.

Ultimate Guide to Google Ads

Ultimate Guide to Google Ads PDF Author: Perry Marshall
Publisher: Ultimate
ISBN: 9781599186733
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.

Ultimate Guide to Google Adwords

Ultimate Guide to Google Adwords PDF Author: Perry Marshall
Publisher: Ultimate Series
ISBN: 9781599186122
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 380

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Book Description
Google now processes 40,000 searches every second (that's 1.2 trillion searches every year) making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful advertising medium.

Ultimate Guide to Google AdWords

Ultimate Guide to Google AdWords PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083718
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Ultimate Guide to Google Ads

Ultimate Guide to Google Ads PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613084307
Category : Business & Economics
Languages : en
Pages :

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Book Description
Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.

Ultimate Guide to Facebook Advertising

Ultimate Guide to Facebook Advertising PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 161308370X
Category : Business & Economics
Languages : en
Pages : 485

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Book Description
NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Google AdWords Ultimate Guide: PPC Search Ads

Google AdWords Ultimate Guide: PPC Search Ads PDF Author: Dinesh Kumar VM
Publisher: ClickDo
ISBN:
Category : Computers
Languages : en
Pages :

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Book Description
About Google Ads, Google is the most used search engine by users around the world. As of now, more than 92%of the online users are using Google to find information about the products, services and to learn more about the new things. Only the remaining 8% of the online usage is shared by the other search engines like Bing, Yahoo, Baidu, Yandex, and DuckDuckGo. From this insights, it is clear that if you would like to get more reach for your business online, then Google Search is one of the medium by using which you can get in touch with the right audience for your business. By using the Google search, you can get in touch with the right audience for your business in two ways, one is via OrganicSEO & the other one is GooglePPC. Organic SEO is the way of optimizing the business website to rank for the potential search terms. When it comes to SEO, you need to invest a lot of time & effort to make the business website rank for potential search terms. The second one is the Google PPC, Google has its own advertising platform called Google AdWords (Ads)/ Google PPC (Pay Per Click), By using the GoogleAds, you can make the target users land on your website from the Google search by making your business ads to rank above the organic search results. When it comes to Google Ads, you need to pay for Google when any of the users from the Google Search clicks on your ads and lands on your website. BothSEO & Google PPC has its own pros and cons. The main advantage of the SEO is that you don’t need to pay for Google for the users landing on your website from the search. But you need to invest more on SEO to rank the website on top of the SERP’s (Search Engine Results Page) for the potential search terms. When it comes to Google PPC, you need to pay to Google for each and every click that you receive on your ads on Google Search from the normal users. Despite both the SEO & Google PPC, as a business people, you should be giving equal importance to both to stand ahead of your competitors.

Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes

Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 9781599183602
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to: Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Triple your traffic with site-targeted AdSense and Google image ads Earn high rankings in Google’s organic search results Slash your bid prices Gain more conversions and sales Avoid costly mistakes made by all Google advertisers Determine what’s working with Google’s conversion tracking And more! Plus get FREE e-mail updates on Google’s ever-changing system!

Ultimate Guide to Facebook Advertising

Ultimate Guide to Facebook Advertising PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1599185466
Category : Business & Economics
Languages : en
Pages : 346

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Book Description
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising PDF Author: Richard Stokes
Publisher: Entrepreneur Press
ISBN: 161308272X
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience. With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Advanced Google AdWords

Advanced Google AdWords PDF Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 1118929551
Category : Business & Economics
Languages : en
Pages : 704

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Book Description
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.