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The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods PDF Author: Luke Sloan
Publisher: SAGE
ISBN: 1473987210
Category : Computers
Languages : en
Pages : 728

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Book Description
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods PDF Author: Luke Sloan
Publisher: SAGE
ISBN: 1473987210
Category : Computers
Languages : en
Pages : 728

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Book Description
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing PDF Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529784476
Category : Business & Economics
Languages : en
Pages : 542

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Book Description
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods PDF Author: Anabel Quan-Haase
Publisher: SAGE
ISBN: 1529784921
Category : Reference
Languages : en
Pages : 769

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Book Description
This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. The Handbook spans the entire research process, from data collection to analysis and interpretation.

The SAGE Handbook of Social Media

The SAGE Handbook of Social Media PDF Author: Jean Burgess
Publisher: SAGE Publications Limited
ISBN: 9781526486875
Category : Social Science
Languages : en
Pages : 662

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Book Description
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing PDF Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529788439
Category : Business & Economics
Languages : en
Pages : 552

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Book Description
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

The SAGE Handbook of Social Network Analysis

The SAGE Handbook of Social Network Analysis PDF Author: John Scott
Publisher: SAGE
ISBN: 1446250113
Category : Social Science
Languages : en
Pages : 640

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Book Description
This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

The SAGE Handbook of Qualitative Research Design

The SAGE Handbook of Qualitative Research Design PDF Author: Uwe Flick
Publisher: SAGE
ISBN: 152976694X
Category : Reference
Languages : en
Pages : 1307

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Book Description
Containing contributions from over 90 top scholars from a range of social science disciplines, this Handbook is not just an anthology of different qualitative research designs and how/when to use them; it is a complete exploration of how and why these designs are shaped and how, why, and into what they are evolving.

Relationale Soziologie

Relationale Soziologie PDF Author: Jan Fuhse
Publisher: Springer-Verlag
ISBN: 3531924028
Category : Social Science
Languages : de
Pages : 293

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Book Description
Der Band stellt die relationale Soziologie als einen innovativen Theorie- und Forschungsansatz für aktuelle soziologische Diskussionen vor. Allgemein geht es der relationalen Soziologie um die theoretische Modellierung und empirische Analyse von sozialen Netzwerken als sozio-kulturelle Formationen – Netzwerkstruktur wird als verwoben mit kulturellen Mustern gedacht. Die internationalen Beiträge des Bandes zeigen theoretische und empirische Richtungen auf, mit denen der reine Strukturalismus der Netzwerkforschung überwunden werden kann. Dabei wird die Netzwerkforschung u.a. mit der Systemtheorie, der Soziologie der Konventionen und der Akteur-Netzwerk-Theorie in fruchtbare Verbindung gebracht. Mit Beiträgen von Harrison White, Roger Häußling, Ronald L. Breiger, Stephan Fuchs, Dirk Baecker, Sophie Mützel, Jan A. Fuhse, Athanasios Karafillidis, Boris Holzer, Christian Stegbauer, Patrick Aspers, Rainer Diaz-Bone, John Levi Martin und Monica Lee.

The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing PDF Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529784484
Category : Business & Economics
Languages : en
Pages : 593

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Book Description
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

The SAGE Handbook of the Digital Media Economy

The SAGE Handbook of the Digital Media Economy PDF Author: Terry Flew
Publisher: SAGE
ISBN: 152976212X
Category : Language Arts & Disciplines
Languages : en
Pages : 642

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Book Description
Debates about the digital media economy are at the heart of media and communication studies. An increasingly digitalised and datafied media environment has implications for every aspect of the field, from ownership and production, to distribution and consumption. The SAGE Handbook of the Digital Media Economy offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. It provides an overview of the major areas of debate, and conceptual and methodological frameworks, through chapters written by leading scholars from a range of disciplinary perspective. PART 1: Key Concepts PART 2: Methodological Approaches PART 3: Media Industries of the Digital Economy PART 4: Geographies of the Digital Economy PART 5: Law, Governance and Policy