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The Neuroscience of Multimodal Persuasive Messages

The Neuroscience of Multimodal Persuasive Messages PDF Author: Dirk Remley
Publisher: Taylor & Francis
ISBN: 1351796682
Category : Language Arts & Disciplines
Languages : en
Pages : 172

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Book Description
Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index

The Neuroscience of Multimodal Persuasive Messages

The Neuroscience of Multimodal Persuasive Messages PDF Author: Dirk Remley
Publisher: Taylor & Francis
ISBN: 1351796682
Category : Language Arts & Disciplines
Languages : en
Pages : 172

View

Book Description
Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index

Writing Postindustrial Places

Writing Postindustrial Places PDF Author: Michael J. Salvo
Publisher: Routledge
ISBN: 1134787529
Category : Language Arts & Disciplines
Languages : en
Pages : 204

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Book Description
Exploring the relationship between postindustrial writing and developments in energy production, manufacturing, and agriculture, Michael J. Salvo shows how technological and industrial innovation relies on communicative and organizational suppleness. Through representative case studies, Salvo demonstrates the ways in which technical communicators formulate opportunities that link resources with need. His book is a supple articulation of the opportunities and pitfalls that come with great change.

Commonplaces of Scientific Evidence in Environmental Discourses

Commonplaces of Scientific Evidence in Environmental Discourses PDF Author: Denise Tillery
Publisher: Routledge
ISBN: 1351691538
Category : Language Arts & Disciplines
Languages : en
Pages : 168

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Book Description
This book focuses on the uses of scientific evidence within three types of environmental discourses: popular nonfiction books about the environment; traditional and social media texts created by a grassroots environmental group; and a set of data displays that make arguments about global warming in a variety of media and contexts. It traces the operations of eight commonplaces about science and shows how they recur throughout these contexts, starting with Rachel Carson’s Silent Spring and ending with contemporary blogs and social media. The commonplaces are shown to embed ideological assumptions and simultaneously challenge those assumptions. In addition, the book addresses the potential dangers involved in relying too heavily on aspects of these commonplaces, and how they can undermine the goals of some of the writers who use them.

Posthuman Praxis in Technical Communication

Posthuman Praxis in Technical Communication PDF Author: Kristen R. Moore
Publisher: Routledge
ISBN: 1351203053
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much needed link between contemporary theoretical discussions about new materialisms and posthumanism and the practical, everyday work of technical communicators. The collection insists that where some theoretical perspectives fall flat for practitioners, posthumanism and new materialisms have the potential to enable more effective and comprehensive practices, methodologies, and pedagogies.

Scientific Communication

Scientific Communication PDF Author: Han Yu
Publisher: Routledge
ISBN: 1351661760
Category : Language Arts & Disciplines
Languages : en
Pages : 332

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Book Description
This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of practice and theory, chapters address themes encountered by scientists and communicators, including ethical challenges, visual displays, and communication with publics, as well as changed and changing contexts and genres. The pedagogy section covers topics important to instructors’ everyday teaching as well as longer-term curricular development. Chapters address delivery of rhetorically informed instruction, communication from experts to the publics, writing assessment, online teaching, and communication-intensive pedagogies and curricula.

The Neuroscience of Rhetoric in Management

The Neuroscience of Rhetoric in Management PDF Author: Dirk Remley
Publisher: Routledge
ISBN: 0429775008
Category : Business & Economics
Languages : en
Pages : 116

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Book Description
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

Essentials of Psychology

Essentials of Psychology PDF Author: Benjamin B. Lahey
Publisher:
ISBN: 9780072434040
Category : Psychology
Languages : en
Pages : 482

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Book Description


Linguistics and Language Behavior Abstracts

Linguistics and Language Behavior Abstracts PDF Author:
Publisher:
ISBN:
Category : Language and languages
Languages : en
Pages :

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Book Description


Handbuch Sprache Im Multimodalen Kontext

Handbuch Sprache Im Multimodalen Kontext PDF Author: Nina-Maria Klug
Publisher: Walter de Gruyter
ISBN: 9783110295740
Category :
Languages : de
Pages : 600

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Book Description
Das Handbuch behandelt Verwendungsweisen von Sprache in multisemiotischen Textumgebungen. Wenn Sprachliches mit Bild, Ton oder Typographie interagiert, entstehen inhaltliche, formale und funktionale Verknupfungsmuster. Der Band umreisst die Paradigmen einer multimodalen Beforschung von Sprache, systematisiert die Methoden der Analyse semiotisch komplexer Texte und gibt Einblicke in die Funktionsweise ausgewahlter multimodaler Textsorten."