Social Media Storms

Social Media Storms PDF Author: Pernille Rydén
Publisher: Routledge
ISBN: 1000432769
Category : Business & Economics
Languages : en
Pages : 174

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Book Description
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Organisational Responses to Social Media Storms

Organisational Responses to Social Media Storms PDF Author: Andy Phippen
Publisher: Springer Nature
ISBN: 3030499774
Category : Business & Economics
Languages : en
Pages : 95

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Book Description
This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk’ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

Encyclopedia of Social Media and Politics

Encyclopedia of Social Media and Politics PDF Author: Kerric Harvey
Publisher: SAGE Publications
ISBN: 1452290261
Category : Political Science
Languages : en
Pages : 1613

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Book Description
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Social Media, Truth and the Care of the Self

Social Media, Truth and the Care of the Self PDF Author: Diana Stypinska
Publisher: Springer Nature
ISBN: 3031181085
Category : Social Science
Languages : en
Pages : 101

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Book Description
This book explores the relationship between (post)truth and subjectivity by focusing on social media as a site of digital subjectification. These days, truth is cheap. Anyone can claim it. Indeed, most do – impudently and without any recourse to facts or objective reality. Truth-claims today are nothing but power grabs, employed in the permanent popularity contest that our culture and politics have become. Correspondingly, our very sense of reality is perpetually uprooted. Post-truth sets us adrift. Navigating by smartphones, we pursue endless mirages, coming to wonder whether the shoreline itself is a myth. The book examines the ways in which different digital practices – such as influencing, trolling and digital activism – operate as technologies of the subject, shaping how we relate to ourselves, others and the world. It argues that social media facilitates the progressive eclipsing of our subjective (dis)positions by the economic imperative. Positioning post-truth as the outcome of unbridled economicization, it exposes the true costs of its supremacy. The critical reflections on the relationship between digital subjectification and the social offered by this book will be of relevance to academics and students working in the fields of sociology, media and cultural studies, politics, and philosophy.

Data Mining Approaches for Big Data and Sentiment Analysis in Social Media

Data Mining Approaches for Big Data and Sentiment Analysis in Social Media PDF Author: Gupta, Brij B.
Publisher: IGI Global
ISBN: 1799884155
Category : Computers
Languages : en
Pages : 313

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Book Description
Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information flow. It is a daunting task to extract a useful piece of information from the vast unstructured big data; the disorganized structure of social media contains data in various forms such as text and videos as well as huge real-time data on which traditional analytical methods like statistical approaches fail miserably. Due to this, there is a need for efficient data mining techniques that can overcome the shortcomings of the traditional approaches. Data Mining Approaches for Big Data and Sentiment Analysis in Social Media encourages researchers to explore the key concepts of data mining, such as how they can be utilized on online social media platforms, and provides advances on data mining for big data and sentiment analysis in online social media, as well as future research directions. Covering a range of concepts from machine learning methods to data mining for big data analytics, this book is ideal for graduate students, academicians, faculty members, scientists, researchers, data analysts, social media analysts, managers, and software developers who are seeking to learn and carry out research in the area of data mining for big data and sentiment.

Weathering the Storm

Weathering the Storm PDF Author: United States. Congress. House. Committee on Homeland Security. Subcommittee on Emergency Preparedness, Response and Communications
Publisher:
ISBN:
Category : Disaster relief
Languages : en
Pages : 73

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Book Description


Need to Know: Edexcel A-level Business

Need to Know: Edexcel A-level Business PDF Author: Neil James
Publisher: Hachette UK
ISBN: 1510427554
Category : Study Aids
Languages : en
Pages : 96

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Book Description
Exam Board: Edexcel Level: A-level Subject: Business First teaching: September 2015 First exams: Summer 2017 Covering what you really need to know for Edexcel A-level Business - in less than 140 pages. This revision guide makes revision easy - whether you're getting started early or you need to do some last-minute cramming. - Find key facts at your fingertips with quick summaries of the content, concepts and terms from the Edexcel A-level Business specification - Get better grades in your exams with tips on exam technique, mistakes to avoid and important things to remember - Revise and practise using end-of-topic questions and synoptic questions at the end of each section - Benefit from the knowledge of experienced Business authors Neil James and Andrew Hammond

Politically Homeless

Politically Homeless PDF Author: Matt Forde
Publisher: Hachette UK
ISBN: 1529412781
Category : Biography & Autobiography
Languages : en
Pages : 256

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Book Description
'Rarely is such an important book this funny. And rarely is such a funny book this important' - RICHARD OSMAN 'The second funniest book I have read about being a Labour supporter from Blair to Brexit' - JOHN O'FARRELL 'Matt Forde is brilliant at finding the comedy which often accompanies political life. This book made me laugh out loud - and wince in recognition' - TONY BLAIR 'This book is smarter and funnier than Donald Trump. Matt Forde was so bad at politics that I'd have considered working for him' - ANTHONY SCARAMUCCI 'That Matt Forde is able to make the current political shit-show funny shows his genius. You'll be laughing too hard to notice, but this is a very clever book' - RUTH DAVIDSON 'Definitely one of the books I will claim to have read this year' - JACK DEE 'Absolutely brilliant. I didn't want the book to end but I'm glad Fordy's political career did. And I mean that as both a compliment and not a compliment' - RUSSELL HOWARD ----------- Part memoir, part behind-the-scenes insider view, Politically Homeless is both a fascinating and funny book for anyone who feels annoyed by the current state of politics. Which should be around 65 million people in the UK alone. Matt Forde has been obsessed with politics ever since he was 9 years old. Raised by a single mum on benefits in inner city Nottingham, he joined the Socialist Workers Party as soon as he could, foisted issues of Marxism Today on innocent bystanders and attended his first political party conference. From then on, despite some career suicide moments such as chatting to the Prime Minister at Number 10 while badly drunk, Matt's whole future looked wedded to the Labour Party as he started working for MPs in dingy back rooms in Nottinghamshire. But then Labour started to fall apart, and so did Matt's sense of purpose. With the rise of Corbyn, Brexit and Trump, his love for politics that had been so profound began to quickly crumble. Exploring themes such as tribalism, the curse of complacency and why some politicians refuse to speak normally, Politically Homeless is a hugely entertaining book of (often hilarious) personal stories and thought-provoking insights into this complicated world. And despite everything, Matt's passion is still there. Through hosting his award-winning weekly podcast, 'The Political Party' (over 5 million downloads) involving interviews with some of politics' most powerful and notorious figures including Tony Blair, Nicola Sturgeon, Sadiq Khan, Michael Heseltine, Nigel Farage and Jacob Rees-Mogg and performing critically acclaimed stand-up comedy shows, Matt has been able to keep enough faith that politics will get better. Maybe.

Chasing the Storm

Chasing the Storm PDF Author: Ron Miller
Publisher: Twenty-First Century Books
ISBN: 1467725463
Category : Juvenile Nonfiction
Languages : en
Pages : 64

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Book Description
Huge, towering clouds build up in the sky--it's a super cell. The Doppler radar indicates that the system is rotating. But is there a funnel? Is it touching the ground? Only a storm chaser can confirm when a tornado is present--and help meteorologists warn nearby towns.Whenever severe weather threatens, storm chasers hit the road to hunt for tornadoes, hurricanes, or violent storms. Some drive thousands of miles in just a few days as they follow a storm system from Iowa to Texas. Others serve their cities and towns by taking photos from their backyards and phoning in storm details to local weather stations. Specially trained Hurricane Hunters hop into aircraft packed with scientific instruments to fly deep into powerful hurricanes, hoping to reach the eye of the storm.Are storm chasers a bunch of foolish daredevils? Not at all. Many are scientists while others are professional photographers and videographers. Storm chasers arm themselves with training about severe weather, use sophisticated instruments, and follow safety guidelines.In Chasing the Storm, you'll meet real storm chasers and meteorologists, hear their stories, and discover how they do their work. You'll learn tornado basics, get a great window into the science of meteorology, and learn how to pursue a career in the field. You might even decide to become a storm chaser yourself!

Embodying Contagion

Embodying Contagion PDF Author: Sandra Becker
Publisher: University of Wales Press
ISBN: 1786836920
Category : Literary Criticism
Languages : en
Pages : 288

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Book Description
From Outbreak to The Walking Dead, apocalyptic narratives of infection, contagion and global pandemic are an inescapable part of twenty-first-century popular culture. Yet these fears and fantasies are too virulent to be simply quarantined within fictional texts; vocabulary and metaphors from outbreak narratives have now infiltrated how news media, policymakers, and the general public view the real world and the people within it. In an age where fact and fiction seem increasingly difficult to separate, contagious bodies (and the discourses that contain them) continually blur established boundaries between real and unreal, legitimacy and frivolity, science and the supernatural. Where previous scholarly work has examined the spread of epidemic realities in horror fiction, the essays in this collection also consider how epidemic fantasies and fears influence reality. Bringing scholarship from cultural and media studies into conversation with scholarship from the medical humanities and social sciences, this collection aims to give readers a fuller picture of the viropolitics of contagious bodies in contemporary global culture.