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Management of Libraries in the New Millennium

Management of Libraries in the New Millennium PDF Author: Dr. Dinesh Kumar Kaushik
Publisher: K.K. Publications
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 240

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Book Description
Management of Libraries in the New Millennium Due to rising costs and insufficient funds, expending and increasing complexity of information forced the librarians to seek better and more cost-efficient systems for providing information services. Computer and I.T. now have very common in many institutes and organizations. The execution of I.T. and applications of computers are taking place in libraries. Since the author has sufficient experience of the modernization of libraries, has dealt the subjects concerning automation in details. The author has highlighted the subject modernization of libraries in the following chapters. CONTENTS • Development of Modern Library • Library Automation and Networking • Role of Library and Information Professionals in an Electronic Age • Knowing Internet for Library Management • Internet and Its Application in Library Services • Training of Library Professionals • Digital Libraries • E-Journals

Management of Libraries in the New Millennium

Management of Libraries in the New Millennium PDF Author: Dr. Dinesh Kumar Kaushik
Publisher: K.K. Publications
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 240

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Book Description
Management of Libraries in the New Millennium Due to rising costs and insufficient funds, expending and increasing complexity of information forced the librarians to seek better and more cost-efficient systems for providing information services. Computer and I.T. now have very common in many institutes and organizations. The execution of I.T. and applications of computers are taking place in libraries. Since the author has sufficient experience of the modernization of libraries, has dealt the subjects concerning automation in details. The author has highlighted the subject modernization of libraries in the following chapters. CONTENTS • Development of Modern Library • Library Automation and Networking • Role of Library and Information Professionals in an Electronic Age • Knowing Internet for Library Management • Internet and Its Application in Library Services • Training of Library Professionals • Digital Libraries • E-Journals

Information Management in the New Millennium

Information Management in the New Millennium PDF Author:
Publisher: Allied Publishers
ISBN: 9788177641707
Category : Computer network resources
Languages : en
Pages : 704

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Book Description
Papers presented at the Nineteenth Annual Convention of the Society for Information Science and Conference on Information Management in the New Millennium, held at New Delhi during 27-29 January 2000; with special reference to India.

Marketing the 21st Century Library

Marketing the 21st Century Library PDF Author: Debra Lucas-Alfieri
Publisher: Chandos Publishing
ISBN: 1780634544
Category : Language Arts & Disciplines
Languages : en
Pages : 126

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Book Description
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Library and Information Science

Library and Information Science PDF Author: Michael F. Bemis
Publisher: American Library Association
ISBN: 0838911854
Category : Language Arts & Disciplines
Languages : en
Pages : 304

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Book Description
This unique annotated bibliography is a complete, up-to-date guide to sources of information on library science, covering recent books, monographs, periodicals and websites, and selected works of historical importance. In addition to compiling an invaluable list of sources, Bemis digs deeper, examining the strengths and weaknesses of key works. A boon to researchers and practitioners alike, this bibliography Includes coverage of subjects as diverse and vital as the history of librarianship, its development as a profession, the ethics of information science, cataloging, reference work, and library architecture Encompasses encyclopedias, dictionaries, directories, photographic surveys, statistical publications, and numerous electronic sources, all categorized by subject Offers appendixes detailing leading professional organizations and publishers of library and information science literature This comprehensive bibliography of English-language resources on librarianship, the only one of its kind, will prove invaluable to scholars, students, and anyone working in the field.

Knowledge Leaders for the New Millennium

Knowledge Leaders for the New Millennium PDF Author: Special Libraries Association. Conference
Publisher:
ISBN:
Category : Information retrieval
Languages : en
Pages : 448

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Book Description


Marketing Library and Information Services

Marketing Library and Information Services PDF Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 9783598117534
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Real-Life Marketing and Promotion Strategies in College Libraries

Real-Life Marketing and Promotion Strategies in College Libraries PDF Author: Barbara W Petruzzelli
Publisher: Routledge
ISBN: 1136444319
Category : Language Arts & Disciplines
Languages : en
Pages : 204

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Book Description
Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.

Marketing Library and Information Services II

Marketing Library and Information Services II PDF Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 311028104X
Category : Language Arts & Disciplines
Languages : en
Pages : 423

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Book Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations PDF Author: Zhixian George Yi
Publisher: Chandos Publishing
ISBN: 0081008147
Category : Social Science
Languages : en
Pages : 154

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Book Description
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

The Evolution of Library and Museum Partnerships

The Evolution of Library and Museum Partnerships PDF Author: Juris Dilevko
Publisher: Libraries Unlimited
ISBN: 9781591580645
Category : Language Arts & Disciplines
Languages : en
Pages : 247

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Book Description
Libraries, museums, and the ways patrons use them have drastically changed in the past decades. Digitization projects, infotainment, and the Internet are redefining the library's and the museum's roles in the community. What are the implications for the future of these institutions? The authors examine, and set out an exciting vision of, a new library-museum hybrid. The juxtaposition of library collections and museum artefacts, they assert, has the potential to create authentic, interactive experiences, and can help establish a distinct, meaningful, and sustainable role for libraries. In the authors' words, libraries can then "reassert themselves as places devoted to contemplation, wonder, knowledge acquisition, and critical inquiry". Commercialization, edutainment, and the library as a learning community are just some of the fascinating topics addressed as the authors explore the future's terrain, and how libraries might situate themselves upon it.