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Brand Your Personal Fragrance

Brand Your Personal Fragrance PDF Author: RC Ellis
Publisher: Lulu Press, Inc
ISBN: 130088990X
Category : Crafts & Hobbies
Languages : en
Pages :

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Book Description
We will be looking at ways of how to make your own perfume so that you can produce a scent which is particular to you, and unlike any of those that you can buy either in store or over the internet.

Brand Your Personal Fragrance

Brand Your Personal Fragrance PDF Author: RC Ellis
Publisher: Lulu Press, Inc
ISBN: 130088990X
Category : Crafts & Hobbies
Languages : en
Pages :

View

Book Description
We will be looking at ways of how to make your own perfume so that you can produce a scent which is particular to you, and unlike any of those that you can buy either in store or over the internet.

Branding Your Business

Branding Your Business PDF Author: James Hammond
Publisher: Kogan Page Publishers
ISBN: 0749463023
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Brand Elevation

Brand Elevation PDF Author: Wolfgang Schaefer
Publisher: Kogan Page Publishers
ISBN: 1789664675
Category : Business & Economics
Languages : en
Pages :

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Book Description
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

The Age of Persuasion

The Age of Persuasion PDF Author: Terry Edward O'Reilly
Publisher: ReadHowYouWant.com
ISBN: 1459609352
Category : Advertising
Languages : en
Pages : 496

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Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.

Really Good Packaging Explained

Really Good Packaging Explained PDF Author: Rob Wallace
Publisher: Rockport Publishers
ISBN: 161060184X
Category : Design
Languages : en
Pages : 272

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Book Description
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

Perfumes

Perfumes PDF Author: Luca Turin
Publisher: Profile Books
ISBN: 1847651526
Category : Business & Economics
Languages : en
Pages : 620

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Book Description
'I've long wished perfumery to be taken seriously as an art, and for scent critics to be as fierce as opera critics, and for the wearers of certain "fragrances" to be hissed in public, while others are cheered. This year has brought Perfumes: The Guide by Luca Turin and Tania Sanchez, which I breathed in, rather than read, in one delighted gulp.' Hilary Mantel, Guardian Perfumes: The Guide is the culmination of Turin's lifelong obsession and rare scientific flair and Sanchez's stylish and devoted blogging about every scent that she's ever loved and loathed. Together they make a fine and utterly persuasive argument for the unrecognised craft of perfume-making. Perfume writing has certainly never been this honest, compelling or downright entertaining.

Scent-Sational Searches

Scent-Sational Searches PDF Author: Deborah Worley
Publisher: Xlibris Corporation
ISBN: 1483628884
Category : Health & Fitness
Languages : en
Pages : 134

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Book Description
About the Book (website) If you've ever made the costly mistake of buying a perfume you did not like after you got it home, this is THE book for you. Now you can find out how to search for perfect fragrances. Scent-Sational Searches explores the author’s theory that there are basically four blood and personality types that parallel fragrance families. Once you learn how you fit into a Fragrance Wheel, your search becomes easy. No more costly mistakes and a lifetime of fun exploring the fragrance world! The book takes you on a journey to discover why fragrances do not smell the same on friends and family. Over the years her observations to so many different reactions, both good and bad, led her to research the subject and share her findings. Mainly due to customer request. People were fascinated by how personalities could be pegged and guided to a fragrance that works for them. Book also includes: 100 Tips and Questions &Answers. Also- Fav Fragrancier Bios about Coco Chanel, Estee Lauder, Thierry Mugler and Michael Edwards. Each legends in the world of fragrance! The last chapter is homage to Pilot International Clubs and their work to fund raise for brain health. Worley’s marketing plans include donating a portion of her profits to assist with club fund raising efforts.

The Soul Searcher's Handbook

The Soul Searcher's Handbook PDF Author: Emma Mildon
Publisher: Simon and Schuster
ISBN: 1582705240
Category : Body, Mind & Spirit
Languages : en
Pages : 272

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Book Description
From aromatherapy and numerology to healing crystals and meditation, this fun and sassy guide to everything body-mind-spirit defines New Age practices for a new generation. What type of crystal should I put in my car for a road trip? Should I Feng Shui my smart phone screen? In this illuminating introduction for the modern-day soul searcher, Emma Mildon shines light on everything your mom didn’t teach you about neo–New Age practices. With something for every type of spiritual seeker, The Soul Searcher’s Handbook offers easy tips, tricks, and how-tos for incorporating everything from dreamology and astrology to mysticism and alternative healing into your everyday life. This handbook is your #1 go-to guide—handy, accessible, entertaining, and packed with all the wisdom you need in one place. Your destiny, gifted to you at birth, is waiting. So plug into the universe, dig your toes into the soil of Mother Earth, and open your soul to your full potential. Regardless of what you’re seeking, The Soul Searcher’s Handbook is your awakening to a more fulfilling and soulful life.

Quintessentially Perfume

Quintessentially Perfume PDF Author: Nathalie Grainger
Publisher: Quintessentially Publishing
ISBN: 9780955827068
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Nathalie Grainger, a perfume consultant with extensive experience of client fragrance profiles and fragrance training, was commissioned by Quintessentially Perfume to compile and create this luxurious hard-back book. Quintessentially Perfume pays homage to a cross section of niche and mainstream perfume houses focusing on their different philosophies and backgrounds. Nathalie Grainger wrote the chapters on the perfume houses, included her interviews with some of the world's finest creators and also produced the book. There are also wonderful article features from fragrance experts including Roja Dove and Chandler Burr, with some fascinating insights into the world of fragrance, namely a look inside a perfume lover's fragrance wardrobe. It's a great read for men and women alike who love fragrance and is a lovely collector's gift.

The Global Brand

The Global Brand PDF Author: Nigel Hollis
Publisher: St. Martin's Press
ISBN: 9780230615410
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP