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80/20 Sales and Marketing

80/20 Sales and Marketing PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1599185059
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

80/20 Sales and Marketing

80/20 Sales and Marketing PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1599185059
Category : Business & Economics
Languages : en
Pages : 258

View

Book Description
Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

80/20 Sales and Marketing

80/20 Sales and Marketing PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613082363
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Summary: 80/20 Sales and Marketing

Summary: 80/20 Sales and Marketing PDF Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2511023946
Category : Business & Economics
Languages : en
Pages : 15

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Book Description
The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”. This complete summary of the ideas from Perry Marshall’s book “80/20 Sales and Marketing” explains how 80% of your results will come from 20% of your efforts and this principle can be applied to any area of life. The author states that this concept is an essential tool in sales and marketing as you can focus your efforts where they will really make a difference. By learning and applying the 80/20 principle, you will be able to identify which areas of your marketing are the most effective and arm yourself with all the tools you need to boost sales. Added-value of this summary: • Save time • Understand the key principles • Expand your business skills To learn more, read “80/20 Sales and Marketing” to learn one of the most useful principles in sales and marketing and find out where you should really be focusing your efforts.

Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

The 80/20 Principle

The 80/20 Principle PDF Author: Richard Koch
Publisher: Hachette UK
ISBN: 1857889096
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
'READ THIS BOOK AND USE IT' - TIM FERRISS Twenty years after its first publication, The 80/20 Principle is a global bestseller read by millions of highly effective people around the world. Now, it is more powerful and essential than ever. In the past, the principle gave those who used it a serious advantage. In the future, it will be the essential tool for anyone who wants to succeed. And it is powerful. Based on the counter-intuitive but widespread fact that 80% of results flow from 20% of causes, The 80/20 Principle shows how you can achieve much more with much less effort, time and resources, simply by concentrating on the all-important 20%. This major new edition includes four brand new chapters showing how to: * Use the rise of networks to your advantage * Benefit from more acute 90/10 and 99/1 forms of the principle * Tap into your subconscious to exert a super-potent and amazingly favourable influence on your life * Enjoy greater success with 5 mega rules to live by

Ultimate Guide to Google Adwords

Ultimate Guide to Google Adwords PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1599185423
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 382

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Book Description
"Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates toGoogle's Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales"--

Ultimate Guide to Google Ads

Ultimate Guide to Google Ads PDF Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613084307
Category : Business & Economics
Languages : en
Pages :

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Book Description
Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.

Proven Sales and Recruiting Methods: An Army Recruiter's Guide to Selling Anything to Anyone

Proven Sales and Recruiting Methods: An Army Recruiter's Guide to Selling Anything to Anyone PDF Author: Cedric Crumbley
Publisher: Lulu.com
ISBN: 148342877X
Category : Business & Economics
Languages : en
Pages : 116

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Book Description
Unlock the power of your sales potential. Discover hundreds of tips and tricks you can use right away with your new found skills to get more people to buy from you. Learn how to get people to sign on the dotted line.

Dynamic Communication

Dynamic Communication PDF Author: Jill Schiefelbein
Publisher: Entrepreneur Press
ISBN: 1613083653
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to fi nd a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to: Apply the four-stage listening matrix to drive your audience to action Use sales call outlines that facilitate buy-in to avoid death by sales script Create value-filled, magnetic marketing that educates and attracts buyers Add value to your products and services with videos and webinars Develop persuasive presentations with the TEMPTaction model So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

Franchise Your Business

Franchise Your Business PDF Author: Mark Siebert
Publisher: Entrepreneur Press
ISBN: 1613083319
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship